“We are all in the gutter, but some of us are looking at the stars” Oscar Wilde - these words have never rang more true than at these present moment. The agriculture sector has been battered by a bad set of policy directives, price volatility, natural maladies and extortionist brokers. However, rather than to perennially complain about these set of circumstances, a number of stakeholders in the industry are working towards rehabilitation of this crucial sector.